Ljupco zikov biography books

When the government began to implement campaigns and advertise them, most of the private media in Macedonia entered the race to grab a larger share of the pie. Experts say that not only advertisements but also tenders buy media support.

This situation in the Macedonian media market has raised several questions and dilemmas: Have the media become a cover for the business?

Can a medium as a private property take into account only their income, although performing a public activity? Are private media obliged to keep account of the public interest?

By signing the Przino Agreement, which undertook reforms in the media, another key question has opened: are the media to blame for the political crisis by not having adhered to journalistic standards and ethics in their work?

BUSINESS AND MEDIA – WINNING COMBINATION

Overall, behind the media are companies or individuals who initially have business interests.

The synergy between business and the media often means winning co